Transforming complex evidence into actionable strategies. We empower health organizations and public institutions with rigorous research and clear, strategic guidance to achieve impactful health outcomes.
BETTER HEALTH DATA S.R.L. is a specialized Romanian consultancy company founded and administered by Dr. Alina-Ioana Forray, a public health physician and researcher dedicated to strengthening health systems through evidence-based practice. Holding a PhD in Medical Sciences and a specialist certification in Public Health and Management, Dr. Forray combines on-the-ground clinical insight with academic rigor.
Her work is published in over 20 peer-reviewed scientific papers, and she serves as an Assistant Professor at "Iuliu Haţieganu" University of Medicine and Pharmacy and a Scientific Researcher at Babeș-Bolyai University. This unique position at the intersection of practice and academia ensures that our solutions are not only innovative but also practical and implementable.
Our Core Expertise
Health Research & Program Evaluation
We design and conduct end-to-end mixed-methods research projects to assess the effectiveness of health policies and interventions. This includes everything from literature reviews and survey development to qualitative analysis and peer-reviewed publication.
Strategic Consulting & Health Management
We provide high-level advisory services to public institutions and NGOs on health systems strengthening, health promotion, quality of care frameworks, and the translation of research findings into sustainable, scalable policy.
Data Analysis & Capacity Building
We transform raw data into strategic assets and empower your teams to do the same. We offer expert data analysis and reporting, alongside custom-designed training workshops and mentorship programs for health professionals.
Portfolio of Work
Our work spans strategic consulting, large-scale ecosystem development, and hands-on innovation mentorship. Here are some highlights that demonstrate our capabilities.
As a long-term strategic consultant, we guide the organization's research agenda, manage the full cycle of study design and data analysis, and directly contribute to the development of evidence-based health education initiatives.
Provided expert mentorship to multiple startup teams, guiding them through the research, development, and implementation cycle for new health technologies and services.
Served as a selected expert evaluator for the THCS JTC2024 call, a €34M+ European funding initiative focused on digital and personalized prevention. Responsibilities included conducting detailed written reviews of complex international research proposals and participating in the final peer review panel to determine funding awards .
As the organizer of the RoStartup Conference 2023, we successfully managed a key event for the national tech and innovation ecosystem. Our role involved the end-to-end coordination that brought together over 300 participants, and we engaged specialist platforms for services like ticket commercialization to ensure a professional experience.
We design and facilitate high-impact strategic innovation workshops. Our role is to coordinate all activities and expertly guide participants through collaborative processes to achieve defined innovation goals.
In November 2023, BETTER HEALTH DATA was competitively selected to join the ABC INCUBATOR, a leading business incubator for technology and innovation in Cluj-Napoca. This ongoing three-year incubation provides access to a suite of professional services, including strategic mentorship, IT support, and a dynamic community of industry leaders, validating our potential for high growth and impact
Let's Discuss Your Initiative
The first step is a complimentary strategic briefing. Let's schedule a call to discuss your project's objectives, challenges, and how a data-driven approach can ensure its success.